How to Attract Passive Candidates

Feb 14, 2022

How to attract passive candidates

The recruitment market has shifted dramatically as a result of the recent pandemic. Following on from last year’s mass resignations, we now see people reconsidering how they want to work and live their lives in the future. For many companies, this has resulted in needing to reconsider their hiring strategies and start considering passive recruitment. Go to our homepage for more information about recruitment at this time within the fire and security industry.

What is Passive Recruitment?

Passive recruitment focuses on attracting candidates who aren’t actively looking for a job. These could be people who are currently settled in a job role but would be open to the possibility of changing companies if the right opportunity was to arise. This is likely to be one of the best ways to secure fire and security candidates this year. Instead of spending hours crafting the perfect job advert, you’ll need to look at different strategies which can help you to target and onboard the right candidates for your business. It’s one of the best ways to overcome the current hiring crisis which companies across all industries are facing at this time.

Employees Are Ready to Move Jobs

You might be wondering why passive candidates would even be willing to leave a secure job. Sourcing passive candidates are much easier than you might imagine, as about two-thirds of candidates are actually looking to get jobs. This is going to have a huge impact on the recruitment work, and when looking at the passive candidates, it means you’ll have a good chance of securing incredible talent without the hard work of interviewing endless candidates.

At this time, passive candidates now make up roughly 70% of the workforce. Companies are adopting this strategy as they are able to use it to fill clear gaps within their organisation. If you know you need a certain type of candidate which you just aren’t finding through traditional recruitment, then it’s time to look at other options. You’ll find that when you first approach a candidate instead of them having to apply, they’ll feel far more excited about joining your company. You’ll make them feel special from the moment you reach out to them, and you’ll be able to give them the time they need to make this huge life decision.

This type of flexible recruitment gives you the opportunity to fill fire and security job vacancies with more qualified candidates. They usually won’t need as much training when they arrive at your company, which means you’ll save money and time in this way. The ROI for companies is much higher, which is why we highly support this type of recruitment in most situations. Particularly when it comes to filling executive and leadership positions, you’ll find that you can target candidates with relevant experience for the positions.

Take a Personal Approach

When trying to entice candidates to fill your vacancies, you’ll need to take a more personal approach. Keep in mind that passive recruitment can sometimes be slower than active recruitment, but it’s often more fulfilling for everyone involved. You’ll need to learn what you can do to make a candidate consider leaving their current position. This is usually in terms of their salary or company benefits, so take your time to get to know them as a person and see what they are looking for. When thinking about how to attract passive candidates, we highly recommend focusing on offering flexible working solutions. You’ll find passive candidates are looking for more opportunities to work flexible hours and from home, and this might be the thing that pushes them to join your company.

Use Your Online Presence

When looking to fill fire and security vacancies, you need to ensure you have a great online presence that will attract applicants. If you aren’t already using LinkedIn, this is one of the best resources for fire and security vacancies and is a great way to attract passive candidates. You can reach out to potential employees using their messaging service, and you’ll already have a good idea from their profile if they are looking to switch jobs. By learning more about their current company, you can work to combat any of the most common complaints you’ve heard about them in the past. Messaging with someone online also feels less intimidating for everyone involved, which means you are far more likely to get a positive response after reaching out to them.

If you are looking to fill vacancies this year, we highly recommend taking the passive recruitment approach. When you use this alongside traditional recruitment strategies, you’ll find that you can quickly fill positions at every level in your company. For more information about assistance with filling fire and security vacancies over the next few months, contact our team today for more information.